Values-based investing without compromise
At Archalos, we believe that good character, sound culture, and strong values are the foundation of a successful company and therefore are a strategic asset for investing. This means investors can invest in companies that support their values without conceding returns on that investment.
An innovative approach that goes beyond traditional methods
Most investors focus primarily on financial data, but at Archalos we understand picking a successful investment goes deeper. We’ve set out to identify those hard-to-see, intangible qualities of winning companies. We have developed a research-backed, innovative approach that measures those qualities by analyzing vast amounts of data.
Decades of experience identifying what makes a company succeed
With 50 years of combined investment experience, we’ve studied thousands of companies, managed capital across every market cycle, and seen what truly sets enduring businesses apart. Your hard-earned capital will be diligently invested by seasoned portfolio managers.
Customer loyalty, satisfaction, and retention
NPS Leaders Grow 2x Faster Than Peers
Key Metric
2x Growth
Growth Rate of NPS Leaders vs. Laggards
The Research
Net Promoter Score (NPS) is often dismissed as a vanity metric. The data proves it is a leading indicator of value. In *Net Promoter 3.0*, Fred Reichheld and Bain & Company analyzed the "Earned Growth Rate"—revenue growth generated by returning customers and their referrals. The study found that companies with the highest NPS in their industry grew at more than 2x the rate of their competitors. Furthermore, these firms consistently delivered higher Total Shareholder Returns (TSR) over 10-year periods, proving that customer love is a compounding financial asset.
Data Source:
Key Finding
NPS leaders outgrow competitors by >2x and deliver superior shareholder returns.
The Archalos Thesis
We distinguish between "Bought Growth" and "Earned Growth." Bought Growth comes from paid ads and discounts; it destroys margins. Earned Growth comes from happy customers referring others; it expands margins. We scrutinize NPS trends to determine the *quality* of a company's revenue. High NPS signals a low Cost of Customer Acquisition (CAC), which is the most durable form of operating leverage.
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